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	<title>Philippe Andraos</title>
	<link>http://www.philippeandraos.com</link>
	<description>Trying to find meaning in the realm of interactive agencies,  online strategy and the cold Canadian winter</description>
	<lastBuildDate>Mon, 07 Feb 2011 21:35:52 +0000</lastBuildDate>
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		<title>The Google Art Projet, or why Google should use its power to help culture transcend physical limitations</title>
		<description><![CDATA[Last week one of the big stories in both traditional and social media was the launch of the Google Art Project, an ambitious project merging the Google   Street view technology with “gigapixel” digital images of the works of art from seventeen of the world’s greatest museums, including the Hermitage in Saint-Petersburg and the [...]]]></description>
		<link>http://www.philippeandraos.com/why-google-should-use-its-power-to-help-culture-transcend-physical-limitations/</link>
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		<title>Branding 2.0? Bluesponge rethinks its brand for the next decade&#8230; and invites you to participate!</title>
		<description><![CDATA[
My friends at Bluesponge  have just launched a brand new concept: branding 2.0. We&#8217;ve seen websites let their users create content for them, we&#8217;ve seen brands reach out to their enthusiasts to help them &#8220;spread the word&#8221;, we&#8217;ve seen people getting together to mass purchase (often useless) items to get a group discount. Now we [...]]]></description>
		<link>http://www.philippeandraos.com/branding-2-0-bluesponge-rethinks-its-brand-for-the-next-decade-and-invites-you-to-participate/</link>
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		<title>Webcom du 17 novembre 2010</title>
		<description><![CDATA[Pour commencer mon résumé de cette 9ème édition du Webcom, je dois dire que j&#8217;étais légèrement déçus de la qualité des conférenciers cette fois-ci. Avares d&#8217;exemples concrets, une majorité des conférenciers était là pour nous faire un pitch de vente ou se vanter de la qualité de leur plus récent projet. Oui, c&#8217;est normal qu&#8217;un conférencier parle des projets [...]]]></description>
		<link>http://www.philippeandraos.com/webcom-du-17-novembre-2010/</link>
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		<title>Mes 7 conclusions issues de la journée Infopresse sur la stratégie et créativité Web #ipconf</title>
		<description><![CDATA[J&#8217;ai eu la chance d&#8217;assister à la journée Infopresse sur la stratégie et créativité Web hier à l&#8217;Ex-centris. Au lieu de faire un résumé exhaustif des présentations, je me suis dit que cette fois-ci, j&#8217;allais prouver m&#8217;a valeur ajoutée, tel que définit par Anne-Marie Leclair de LG2, et vous offrir mes 7 conclusions issues de [...]]]></description>
		<link>http://www.philippeandraos.com/mes-7-conclusions-de-la-journee-infopresse-sur-la-strategie-et-creativite-web-ipconf/</link>
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		<title>The perfect SEO cocktail: how to allocate your SEO efforts to get the most effective results</title>
		<description><![CDATA[What prompted me to write this article is the fact that more and more clients are coming to me asking me for help to get their site optimized so they can rank first on Google search results.
First of all, any person who knows SEO will tell you that promising a #1 result on Google is [...]]]></description>
		<link>http://www.philippeandraos.com/the-perfect-seo-cocktail-how-to-allocate-your-seo-efforts-to-get-the-most-effective-results/</link>
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		<title>How many characters in a page title and meta description?</title>
		<description><![CDATA[This is a quick post to provide the answer to a question that I have heard way too many times during my work in the Web industry.
How many characters in a page title and meta description? The answer for most search engines, including Google is:
page title: max 60 characters
meta description: 160 characters
Reminder: Page titles are [...]]]></description>
		<link>http://www.philippeandraos.com/how-characters-in-a-page-title-and-meta-description/</link>
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		<title>Some tips regarding B to B newsletters and e-blasts</title>
		<description><![CDATA[My blog is back after a 3 month hiatus due to my traveling and other bad excuses which I won&#8217;t bother you with. The current post is intended to share some of the knowledge I&#8217;ve gained while preparing a B to B e-blast for a client.
How to measure the performance of a newsletter or e-blast [...]]]></description>
		<link>http://www.philippeandraos.com/some-tips-regarding-b-to-b-newsletters-and-e-blasts/</link>
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		<title>The REAL power of social media &#8211; or can Facebook save a life?</title>
		<description><![CDATA[Talking about social media has become so mainstream my head hurts every time I hear about an upcoming conference on &#8220;how to use social media in a business context&#8221; or when I see an article in an business paper with the title &#8220;the power of social media&#8221;. I was telling myself get over it, social [...]]]></description>
		<link>http://www.philippeandraos.com/the-real-power-of-social-media/</link>
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		<title>Intercolonial Trade within the French Atlantic World, 1708 &#8211; 1763</title>
		<description><![CDATA[Yet another random post, but I&#8217;ve been wanting to publish this one for a while now. In a (not so distant) past, I was a Master&#8217;s student in McGill&#8217;s history department, destined to become a gentleman and a scholar. Then I discovered the world of interactive media and all hell broke lose.
In the meantime, many [...]]]></description>
		<link>http://www.philippeandraos.com/intercolonial-trade-within-the-french-atlantic-world-1708-1763/</link>
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		<title>5 raisons de me choisir comme blogueur représentant les Pays-Bas lors du mondial 2010</title>
		<description><![CDATA[Vous avez peut-être entendu parler du concours de Radio-Canada, qui cherche un blogueur pour représenter chaque pays participant à la Coupe du Monde 2010? Personnellement, je trouve que c&#8217;est une excellente initiative qui démontre comment une grosse organisation peut faire du Web participatif afin d&#8217;augmenter à faible coût la valeure ajoutée qu&#8217;elle apporte à son [...]]]></description>
		<link>http://www.philippeandraos.com/5-raisons-de-me-choisir-comme-blogueur-representant-les-pays-bas-lors-du-mondial-2010/</link>
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