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	<title>Philippe Andraos</title>
	<link>http://www.philippeandraos.com</link>
	<description>Trying to find meaning in the realm of interactive agencies,  online strategy and the cold Canadian winter</description>
	<lastBuildDate>Tue, 10 Aug 2010 20:51:53 +0000</lastBuildDate>
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		<title>Some tips regarding B to B newsletters and e-blasts</title>
		<description><![CDATA[My blog is back after a 3 month hiatus due to my traveling and other bad excuses which I won&#8217;t bother you with. The current post is intended to share some of the knowledge I&#8217;ve gained while preparing a B to B e-blast for a client.
How to measure the performance of a newsletter or e-blast [...]]]></description>
		<link>http://www.philippeandraos.com/some-tips-regarding-b-to-b-newsletters-and-e-blasts/</link>
			</item>
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		<title>The REAL power of social media &#8211; or can Facebook save a life?</title>
		<description><![CDATA[Talking about social media has become so mainstream my head hurts every time I hear about an upcoming conference on &#8220;how to use social media in a business context&#8221; or when I see an article in an business paper with the title &#8220;the power of social media&#8221;. I was telling myself get over it, social [...]]]></description>
		<link>http://www.philippeandraos.com/the-real-power-of-social-media/</link>
			</item>
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		<title>Intercolonial Trade within the French Atlantic World, 1708 &#8211; 1763</title>
		<description><![CDATA[Yet another random post, but I&#8217;ve been wanting to publish this one for a while now. In a (not so distant) past, I was a Master&#8217;s student in McGill&#8217;s history department, destined to become a gentleman and a scholar. Then I discovered the world of interactive media and all hell broke lose.
In the meantime, many [...]]]></description>
		<link>http://www.philippeandraos.com/intercolonial-trade-within-the-french-atlantic-world-1708-1763/</link>
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		<title>5 raisons de me choisir comme blogueur représentant les Pays-Bas lors du mondial 2010</title>
		<description><![CDATA[Vous avez peut-être entendu parler du concours de Radio-Canada, qui cherche un blogueur pour représenter chaque pays participant à la Coupe du Monde 2010? Personnellement, je trouve que c&#8217;est une excellente initiative qui démontre comment une grosse organisation peut faire du Web participatif afin d&#8217;augmenter à faible coût la valeure ajoutée qu&#8217;elle apporte à son [...]]]></description>
		<link>http://www.philippeandraos.com/5-raisons-de-me-choisir-comme-blogueur-representant-les-pays-bas-lors-du-mondial-2010/</link>
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		<title>A review of eMetrics Toronto 2010 &#8211; Canada&#8217;s Online Marketing Optimization Summit</title>
		<description><![CDATA[Hey folks, my name is Briac and I am happy to answer Philippe&#8217;s invitation to use his blog for writing an extensive review of eMetrics Toronto 2010 &#8211; Canada&#8217;s Online Marketing Optimization Summit. That&#8217;s my first shot at blogging so I hope you&#8217;ll like it, please feel free to comment  
Held along with the [...]]]></description>
		<link>http://www.philippeandraos.com/a-review-of-emetrics-toronto-2010-canadas-online-marketing-optimization-summit/</link>
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		<title>10 tech questions to ask a Web agency before starting a project</title>
		<description><![CDATA[One of the things that saddens me the most about our industry is that in the age of &#8220;green&#8221; where most  industries are striving to reduce the level of waste they produce (or least pretending to) the average lifetime of a website is about 2 years. Not that every website gets redone every 2 years, [...]]]></description>
		<link>http://www.philippeandraos.com/10-tech-questions-to-ask-a-web-agency/</link>
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		<title>Leafs suck (science proves it)</title>
		<description><![CDATA[OK, I know I just made sure that 6 million Leafs fan want to break my legs next time they see me on Queen st. pretending like I know my way around Toronto, but you HAVE to read this little experiment that an anonymous friend of mine ran (I swear, it&#8217;s NOT me, if I [...]]]></description>
		<link>http://www.philippeandraos.com/leafs-suck-science-proves-it/</link>
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		<title>Resumé de la conférence infopresse sur le marketing des institutions culturelles #IPconf</title>
		<description><![CDATA[Bon, étant donné que je suis dans le jus en tropicana ces temps-ci, je vous faire un resumé du resumé de la très intéressante conférence infopresse de mercredi sur le marketing des instutions culturelles. Deux faits intéressants à noter:

Pour une fois, je dis qu&#8217;une conférence infopresse était très intéressante. C&#8217;est rare, parceque le mot &#8220;très&#8221; [...]]]></description>
		<link>http://www.philippeandraos.com/conference-infopresse-marketing-des-institutions-culturelles/</link>
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		<title>SEO Superbowl: Colts vs. Saints</title>
		<description><![CDATA[
Ok, this post has nothing to do with SEO per se, but I needed a catchy title. The point is: I couldn&#8217;t care less about this year&#8217;s game. I haven&#8217;t watched an NFL game in 3 years, I really don&#8217;t feel like eating chicken wings and I took a sobriety vow for the month of [...]]]></description>
		<link>http://www.philippeandraos.com/seo-superbowl-colts-vs-saints/</link>
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		<title>When to post to your Facebook fan page</title>
		<description><![CDATA[As I&#8217;m working on an upcoming (top-secret) social media campaign, the following question came up again for the 5th time in a month:&#8221;at which point during the week should I update my product&#8217;s fan page in order to get the most visibility?&#8221;
An obvious question, since for a product page with 10,000 fans, getting 10% of [...]]]></description>
		<link>http://www.philippeandraos.com/when-to-post-to-your-facebook-fan-page/</link>
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