Category Archives: Web Analytics

Some tips regarding B to B newsletters and e-blasts

By pandraos | Published: August 10, 2010
My blog is back after a 3 month hiatus due to my traveling and other bad excuses which I won’t bother you with. The current post is intended to share some of the knowledge I’ve gained while preparing a B to B e-blast for a client. How to measure the performance of a newsletter or e-blast [...]
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A review of eMetrics Toronto 2010 – Canada’s Online Marketing Optimization Summit

By briac | Published: April 13, 2010
Hey folks, my name is Briac and I am happy to answer Philippe’s invitation to use his blog for writing an extensive review of eMetrics Toronto 2010 – Canada’s Online Marketing Optimization Summit. That’s my first shot at blogging so I hope you’ll like it, please feel free to comment Held along with the [...]
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