Category Archives: Online strategy

SEO Superbowl: Colts vs. Saints

Ok, this post has nothing to do with SEO per se, but I needed a catchy title. The point is: I couldn’t care less about this year’s game. I haven’t watched an NFL game in 3 years, I really don’t feel like eating chicken wings and I took a sobriety vow for the month of [...]
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When to post to your Facebook fan page

As I’m working on an upcoming (top-secret) social media campaign, the following question came up again for the 5th time in a month:”at which point during the week should I update my product’s fan page in order to get the most visibility?” An obvious question, since for a product page with 10,000 fans, getting 10% of [...]
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Hail to the new retweet function!

As you probably noticed a few weeks ago, twitter finally released its retweet function. While facebook changes its entire layout every 6 months to the dismay of its entire user population, twitter is usually more careful when releasing updates. The new retweet function, has received harsh criticism, including a well written rant from business mind hacks, [...]
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Who the hell starts a blog in 2010?!

If you’re reading my first article, you either know me personally, you’ve been spammed by me on facebook or twitter or you’re the first person to find my site through Google (which means you’ve clicked on 42 other links that didn’t match your querry). In any case, you’re probably thinking “why the hell is this [...]
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