Category Archives: Online strategy

How many characters in a page title and meta description?

By pandraos | Published: September 4, 2010
This is a quick post to provide the answer to a question that I have heard way too many times during my work in the Web industry. How many characters in a page title and meta description? The answer for most search engines, including Google is: page title: max 60 characters meta description: 160 characters Reminder: Page titles are [...]
Posted in Online strategy | Tagged , , , | 1 Comment

Some tips regarding B to B newsletters and e-blasts

By pandraos | Published: August 10, 2010
My blog is back after a 3 month hiatus due to my traveling and other bad excuses which I won’t bother you with. The current post is intended to share some of the knowledge I’ve gained while preparing a B to B e-blast for a client. How to measure the performance of a newsletter or e-blast [...]
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The REAL power of social media – or can Facebook save a life?

By pandraos | Published: May 21, 2010
Talking about social media has become so mainstream my head hurts every time I hear about an upcoming conference on “how to use social media in a business context” or when I see an article in an business paper with the title “the power of social media”. I was telling myself get over it, social [...]
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Leafs suck (science proves it)

By pandraos | Published: February 24, 2010
OK, I know I just made sure that 6 million Leafs fan want to break my legs next time they see me on Queen st. pretending like I know my way around Toronto, but you HAVE to read this little experiment that an anonymous friend of mine ran (I swear, it’s NOT me, if I [...]
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SEO Superbowl: Colts vs. Saints

By pandraos | Published: February 7, 2010
Ok, this post has nothing to do with SEO per se, but I needed a catchy title. The point is: I couldn’t care less about this year’s game. I haven’t watched an NFL game in 3 years, I really don’t feel like eating chicken wings and I took a sobriety vow for the month of [...]
Also posted in Reviews | Tagged , , , , | 2 Comments