Category Archives: Online strategy

The Google Art Projet, or why Google should use its power to help culture transcend physical limitations

By pandraos | Published: February 7, 2011
Last week one of the big stories in both traditional and social media was the launch of the Google Art Project, an ambitious project merging the Google Street view technology with “gigapixel” digital images of the works of art from seventeen of the world’s greatest museums, including the Hermitage in Saint-Petersburg and the [...]
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Branding 2.0? Bluesponge rethinks its brand for the next decade… and invites you to participate!

By pandraos | Published: February 2, 2011
My friends at Bluesponge  have just launched a brand new concept: branding 2.0. We’ve seen websites let their users create content for them, we’ve seen brands reach out to their enthusiasts to help them “spread the word”, we’ve seen people getting together to mass purchase (often useless) items to get a group discount. Now we [...]
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Webcom du 17 novembre 2010

By pandraos | Published: November 18, 2010
Pour commencer mon résumé de cette 9ème édition du Webcom, je dois dire que j’étais légèrement déçus de la qualité des conférenciers cette fois-ci. Avares d’exemples concrets, une majorité des conférenciers était là pour nous faire un pitch de vente ou se vanter de la qualité de leur plus récent projet. Oui, c’est normal qu’un conférencier parle des projets [...]
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Mes 7 conclusions issues de la journée Infopresse sur la stratégie et créativité Web #ipconf

By pandraos | Published: October 28, 2010
J’ai eu la chance d’assister à la journée Infopresse sur la stratégie et créativité Web hier à l’Ex-centris. Au lieu de faire un résumé exhaustif des présentations, je me suis dit que cette fois-ci, j’allais prouver m’a valeur ajoutée, tel que définit par Anne-Marie Leclair de LG2, et vous offrir mes 7 conclusions issues de [...]
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The perfect SEO cocktail: how to allocate your SEO efforts to get the most effective results

By pandraos | Published: October 4, 2010
What prompted me to write this article is the fact that more and more clients are coming to me asking me for help to get their site optimized so they can rank first on Google search results. First of all, any person who knows SEO will tell you that promising a #1 result on Google is [...]
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