Branding 2.0? Bluesponge rethinks its brand for the next decade… and invites you to participate!

My friends at Bluesponge  have just launched a brand new concept: branding 2.0. We’ve seen websites let their users create content for them, we’ve seen brands reach out to their enthusiasts to help them “spread the word”, we’ve seen people getting together to mass purchase (often useless) items to get a group discount. Now we are seeing for the first time an agency rethinking its brand and positioning… and letting people in on the process!

Check out this cool initiave on Bluesponge’s building-in-progress website, and follow them on Facebook and Twitter for updates.

For good measure, here’s a more official description of the projet:

Every single day this February, the team at Bluesponge invites you for a daily online encounter. For 28 consecutive days, we will share the whole ongoing process of our rebranding and online presence for the next ten years. Everything – from ideas and sketches to brand new content and design for our online platform- will be gradually presented to you as they pop at bluesponge.com. Each and every aspect of this undertaking will be presented to you live on a daily basis along with questions and issues that will help us shaping Bluesponge renewed brand.