Author Archives: pandraos

How many characters in a page title and meta description?

By pandraos | Published: September 4, 2010
This is a quick post to provide the answer to a question that I have heard way too many times during my work in the Web industry. How many characters in a page title and meta description? The answer for most search engines, including Google is: page title: max 60 characters meta description: 160 characters Reminder: Page titles are [...]
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Some tips regarding B to B newsletters and e-blasts

By pandraos | Published: August 10, 2010
My blog is back after a 3 month hiatus due to my traveling and other bad excuses which I won’t bother you with. The current post is intended to share some of the knowledge I’ve gained while preparing a B to B e-blast for a client. How to measure the performance of a newsletter or e-blast [...]
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The REAL power of social media – or can Facebook save a life?

By pandraos | Published: May 21, 2010
Talking about social media has become so mainstream my head hurts every time I hear about an upcoming conference on “how to use social media in a business context” or when I see an article in an business paper with the title “the power of social media”. I was telling myself get over it, social [...]
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Intercolonial Trade within the French Atlantic World, 1708 – 1763

By pandraos | Published: May 14, 2010
Yet another random post, but I’ve been wanting to publish this one for a while now. In a (not so distant) past, I was a Master’s student in McGill’s history department, destined to become a gentleman and a scholar. Then I discovered the world of interactive media and all hell broke lose. In the meantime, many [...]
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5 raisons de me choisir comme blogueur représentant les Pays-Bas lors du mondial 2010

By pandraos | Published: April 26, 2010
Vous avez peut-être entendu parler du concours de Radio-Canada, qui cherche un blogueur pour représenter chaque pays participant à la Coupe du Monde 2010? Personnellement, je trouve que c’est une excellente initiative qui démontre comment une grosse organisation peut faire du Web participatif afin d’augmenter à faible coût la valeure ajoutée qu’elle apporte à son [...]
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