Monthly Archives: February 2011

The Google Art Projet, or why Google should use its power to help culture transcend physical limitations

Last week one of the big stories in both traditional and social media was the launch of the Google Art Project, an ambitious project merging the Google Street view technology with “gigapixel” digital images of the works of art from seventeen of the world’s greatest museums, including the Hermitage in Saint-Petersburg and the [...]
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Branding 2.0? Bluesponge rethinks its brand for the next decade… and invites you to participate!

My friends at Bluesponge  have just launched a brand new concept: branding 2.0. We’ve seen websites let their users create content for them, we’ve seen brands reach out to their enthusiasts to help them “spread the word”, we’ve seen people getting together to mass purchase (often useless) items to get a group discount. Now we [...]
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